MAKE THE PROBLEM
IMPOSSIBLE TO IGNORE.
Create a brand that could feel premium, discreet and unmistakable in a crowded physical category.
Packaging, identity and product presence designed as one object of desire.
SB
Create a brand that could feel premium, discreet and unmistakable in a crowded physical category.
Material choices, typography, structure and unboxing were treated as one connected experience with collectability built into every detail.