DEFYDESIGN. ENGINEER. DEFY.LET'S BUILD
04.02 / BRANDING / PRODUCTCANADA / WORLDWIDE

STASHBOX
SB

Packaging, identity and product presence designed as one object of desire.

STASHBOX project visualSB
A tactile identity built to feel collectible.
THE CHALLENGE

MAKE THE PROBLEM
IMPOSSIBLE TO IGNORE.

Create a brand that could feel premium, discreet and unmistakable in a crowded physical category.

THE APPROACH

ONE CONNECTED
EXPERIENCE.

Material choices, typography, structure and unboxing were treated as one connected experience with collectability built into every detail.

THE SYSTEM
01

Naming direction

02

Identity system

03

Packaging design

04

Product graphics

05

Launch imagery

06

Retail toolkit

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