DEFYDESIGN. ENGINEER. DEFY.LET'S BUILD
04.06 / BRANDING / CAMPAIGN / 3DCANADA / WORLDWIDE

PEW PEW
PP

Identity, product direction and campaign design for a Canadian collectible accessories brand.

PEW PEW project visualPP
A collectible accessory brand built to carry different.
THE CHALLENGE

MAKE THE PROBLEM
IMPOSSIBLE TO IGNORE.

Make a small-format product feel premium, collectible and immediately recognizable across every sales touchpoint.

THE APPROACH

ONE CONNECTED
EXPERIENCE.

A hard black-and-orange identity, mascot-led recognition, cinematic product imagery and structured campaign assets created one consistent path from first glance to the full collection.

THE SYSTEM
01

Brand identity

02

Mascot system

03

Product direction

04

Campaign design

05

E-commerce assets

06

Launch toolkit

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